Bad Box Art

Another Tuesday, another batch of DVD/Blu Rays released to mentally put on my to-buy-eventually-because-I-know-prices-will-drop-in-no-time list. In particular, today marks the release of Marvel’s movie The Avengers to home video format. In a nutshell, I thought the movie was an enjoyable popcorn flick that was able to do what it was meant to in terms of bringing together all of the previous Marvel movie heroes together in one super action-y though kinda plot-weak script. And now that I’ve alienated all my readers, lemme talk about the true gripe of this post: the cover art.

It’s crap like this that justifies the existence of customized covers. Just look at this box art! It’s ugly, isn’t it? And the alternate art for the standard release doesn’t help much either. I mean they’re alright I guess, but shouldn’t a summer blockbuster film be represented by more than a couple stock photos of the characters all crammed together in an attempt to make it look like they’re all interacting with each other? Even if you completely disagree with me on this particular example, you must have encountered at least one cover art for a book, movie, CD or game that just made you stop and think “… seriously?”

While I know that we’ve all been given the whole “beauty is only skin deep” and “don’t judge a book by its cover” spiel, I can’t help but think that at least in terms of cover art, this statement doesn’t hold completely true.

Maybe it’s because our media is moving towards a more digital over hard copy means of storage, but I still feel like cover art should be something to be given some value to. Similar to movie posters, cover art is meant to not only provide a decent image as to what you’ll be getting yourself into upon purchase, but to do so in such a way that’ll make you want to buy the thing in the first place… even if it means doing so for a second or third time. If cover art had absolutely no impact on things then all blu-ray cover art would still use that ugly blue/silver skin that the early BD releases had… either that or I’d say something about Blockbuster being able to sell more used movies with missing cover art, but I’m pretty sure that example’s far from relevant nowadays.

I guess what I’m trying to say is that the entire premise of cover art is to be appealing… or at the least, look somewhat presentable. And I get that things like The Avengers movie and the latest release of Batman’s Arkham City are good enough to get by even with horrendous box art, but to do so would be to miss the point of even having cover art in the first place. It’s like getting dressed in the morning—you can dress like crap if you want to, but there’s a certain peace of mind when you dress to impress.

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