TV Block Progress Report: The ’90s Are All That

I’ll admit it. I probably stopped watching this block for a couple months by this point.

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Initial Thoughts: The ’90s Are All That

If you were to tell me ten years ago, that Nickelodeon made a programming block solely for their ‘90s hits, I would slap you in the face for trying to make me believe such lies. Well the day has finally come. I have just watched Nickelodeon’s first airing of their programming block appropriately called “The ‘90s Are All That,” and I must say… aw cheah.

Ever since Nick’s failed attempt at bringing some of their better known titles to DVD under the title of the Rewind Collection, my main complaint about Nick’s handling of their older titles wasn’t just acknowledging them, but acknowledging them as well as hyping them up properly. Let’s be honest. Who actually heard of the Nick Rewind DVD line? Or Nick’s half-assed attempt at Nicktoons Season sets via amazon exclusive “burn on-demand” DVDs? What Nickelodeon needed was to hype up their older series in this newfangled time when everyone knows everything about something through the crapton of news being spewed out through our various warring social networking sites… and that’s just what happened.

At the start of the month, my twitter feed had a forum-buddy of mine mention the ‘90s Nick block, linking to a commercial for the block on YouTube, and subsequently leading to their facebook page. It’s this crazy-stupid way the internet works—one site repeating what several other sites already repeated—that word begins to spread and how many other Classic Nick fans got word of the news, marking July 22 at midnight Eastern, 9PM Pacific, on the TeenNick channel as the returning time of their good ol’ memories.


Promos for the block continue to show that their marketing campaign is taking a disgustingly yet understandably large amount of hype to the internet, trying to get the word out via hashtags (#90sAllThat, #thingsclarissadidntexplain) as well as linking to their facebook and main website. Their tumblr and official promos also seem to be geared to internet-type humor, with things like pie-charts and screencaps followed by captions in that oh so familiar Impact Font. For years people have been voicing their disappointment with Nickelodeon on their treatment of their older shows via the internet, and it finally looks like they’ve started to pay attention.

So far, the programming block is two hours long (short, but respectable) and contains in this order: All That, Kenan & Kel, Clarissa Explains it All, and Doug. While that’s good for a start, checking through future airings, it looks like those are the only titles we’ll be seeing for a while. However, it has been suggested that future airings will rely on fan opinion, and trailers for the programming block already contain footage from a plethora of other ‘90s Nick shows. The extreme (and ultimately desired) goal would be for the TeenNick channel (consisting of endless blocks of Ned’s Declassified, from what Comcast schedules say) to turn into what everyone expected the Noggin and Nicktoons channel to be prior to their extreme overhaul, consisting of nothing but ‘90s Nick shows 24/7 (:drools:). A more believable short-term goal would be to get something along the lines of an alternating schedule going for “The ‘90s Are All That.” Hell, even Toonami in its prime didn’t consist of solely Dragon Ball Z all week (well, there was the one time, but that was more like fan outcry resulting in the most homogenous thing possible). They could perhaps get something along the lines of a theme going, with Nicktoons and live action shows alternating to every other day, or even just get each day to have a good grab-bag of shows.

Regardless of what they do, it does seem like “The ‘90s Are All That” has taken a good first steps into the world, bringing in enough material to whet everyone’s appetites and leave them craving for more.

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