Internet Explorer Stoops to a New Level of Low: Getting on the 90s Nostalgia Bandwagon

This is probably the one time on this site I’ve analyzed something I truly hate. And it’s less than two minutes long.

While I’m sure it will inevitably bite me in the ass saying it, I just have to say that there is nothing wrong with nostalgia. It’s the direction that my generation has taken the term to, however, which really brings my piss to a boil. Unlike children of the ‘80s, it seems as if children of the ‘90s are not only nostalgic about certain aspects that made their childhood, but feel the need to assert themselves as the “dominant childhood,” going as far as appropriating aspects from earlier and later eras into their own (the earlier seasons of the first Ninja Turtles; the latter half of Hillary Duff’s acting/singing career)—“claiming” what technically isn’t theirs to “claim” in the first place.

Perhaps it has something to do with our common upbringing under said era—something about becoming an adult in a time where a crappy job market makes seeking out solace from your childhood toys and such that much more desirable. Enter: Internet Explorer’s latest ploy to get people to use their browser for more than just downloading Mozilla Firefox or Google Chrome.

Never have I seen a commercial so blatantly pander to such a specific demographic before, and I have to say: How dare they. How dare Microsoft take advantage of people’s rose-tinted memories for the sake of advertising a product that many people have decided time and time before was just not for them. Yes, advertisements are notorious and essentially meant for pandering to certain demographics through use of pop music, celebrity endorsements and the like, but to have this commercial relate to people on such a specific level of their childhood is just despicable. It’s like if McDonalds paid off your kindly old grandma so she would personally remind you about the McRib.

But what really puzzles me about this commercial is how it ends with the voice-over saying, “You grew up; so did we.” It spent the first minute and twenty-ish seconds speaking fondly of all these old things and how they will remain the same no matter how old you get, so suddenly speaking about improvements when you just talked about stagnancy seemed… flip-floppy.

Everyone coming out of the woodwork about their secret obsession over the ‘90s was nice at first, but to have said group continue to clamor on about their love for the culture to the point that everyone’s noses have become so stuck up that they were failing to see past simple advertising tactics like this is annoying… and obnoxious.

Also, the commercial’s depiction of pogs is vastly wrong from what I remember. Anyone with a slammer could tell you that.

%d bloggers like this: